The #1 NIL Platform
Connecting Everyone Together
Athletes, brands, schools, agents, and agencies — all on one platform. Transparent, compliant, and built for everyone.
Create Your Free Profile
Set up your athlete profile in minutes — add your sport, school, social media handles, and the services you offer.
Get Discovered by Brands
Brands search and find you directly. Your profile is your storefront — with or without an agent.
Review & Sign Deals
Use legally-vetted contract templates. Automatic compliance checks ensure NCAA and state rules are met before you sign.
Complete Work & Get Paid
Brands save a card upfront and are charged only when work is approved — you keep 100% of every deal. Athletes pay zero fees.
Why Athletes Choose DirectNIL
Fair Pricing
AI suggests rates based on your reach and market data
Protected Deals
Charge-on-completion ensures you always get paid
Compliance Support
Auto-checks for NCAA and state regulations
Quick Turnaround
Average deal completion in 48 hours
Create Your Brand Profile
Set up your company profile, define your industry, target sports, and budget range to attract the right athletes.
Search & Filter Athletes
Browse thousands of verified athletes. Filter by sport, school, follower count, engagement rate, and more.
Send Offers & Sign Contracts
Send deal proposals directly to athletes. Use our standardized contracts — no lawyers required. Full compliance built in.
Track ROI & Scale
Monitor campaign performance, athlete deliverables, and ROI in your brand dashboard. Easily scale to more partnerships.
Why Companies Choose DirectNIL
Direct Access
Connect directly with athletes and their representatives
Performance Tracking
Real-time ROI and engagement analytics
AI Matching
Find athletes that fit your brand perfectly
Risk-Free
Only pay when deliverables are complete
Free
Try it out with no commitment
- Up to 3 deal inquiries/mo
- Basic athlete search
- Standardized contracts
- Tiered platform fee (5–20%)
Starter
Perfect for small businesses and local brands
- Up to 5 athlete searches/mo
- 2 active campaigns
- Basic ROI tracking
- Email support
Big Brand Power. Small Business Budget.
Partner with local athletes your community already knows and trusts. Drive foot traffic, build brand loyalty, and see real ROI — starting from $0.
Why Local Businesses Love DirectNIL
Community Trust
Local athletes carry real credibility with your customers
Affordable Deals
Work within any budget — deals start under $100
Measurable ROI
Track clicks, visits, and sales from every campaign
Zero Risk
Pay only when work is approved — charge-on-completion
Free to Join. Premium When You're Ready.
Join for free and start managing your athlete roster, tracking commissions, and closing deals. Upgrade to Professional for premium analytics, AI athlete matching, and marketplace boosting.
- Personal agent profile & verification
- Manage your athlete roster & commission rates
- Automated commission on completed deals
- Stripe payouts directly to your bank
- Premium: AI matching & athlete boosting
$1,000 Partnership. Full Visibility.
A one-time $1,000 fee unlocks your agency partnership — see all your agents' data, manage rosters across your entire organization, and track every commission in one dashboard.
- See all your agents' data & performance
- Add and manage unlimited agents
- Organization-wide athlete management
- Agency commission splits on every deal
- Revenue analytics & reporting dashboard
- Featured agency placement in marketplace
How Commissions Work
Set Your Terms
Agree on a percentage, flat fee, or hybrid commission with each athlete
Athlete Accepts
Your athlete reviews and accepts the commission agreement on-platform
Auto-Calculated
When a deal completes, your commission is automatically calculated
Instant Payout
Commissions are paid directly to your bank account via Stripe
Your Athletes Are Doing NIL Deals — With or Without You.
DirectNIL institutional partnerships give your compliance office real oversight, real analytics, and real control — priced by division, not headcount.
What Your Institution Gets
Roster-Wide Analytics
Track earnings by athlete, sport, and deal type across your entire roster. Know exactly who's leaving money on the table.
Automatic Disclosures
When a deal is finalized, your compliance office is notified automatically. No more chasing athletes for paperwork.
Compliance Pre-Approval
Deals must pass through your compliance office before they go live. You stay in control at every step.
Auto-Generated Reports
Monthly compliance reports ready to hand directly to your AD or NCAA auditor.
Athlete Verification
We verify current enrollment status so brands always know they're working with active, eligible athletes from your school.
NIL Disclosure Receipts
Auto-generated, timestamped proof of disclosure for every deal — ready for NCAA auditors, legal counsel, or your AD on demand.
High School
For high schools
- Real-time deal notifications
- Basic compliance dashboard
- Athlete roster management
- Standardized deal templates
JUCO / NJCAA
For junior colleges
- Everything in High School
- Compliance pre-approval workflow
- Monthly compliance reports
- Bulk athlete onboarding
NCAA D3 / NAIA
For smaller college programs
- Everything in JUCO
- Roster-wide analytics
- Undervalued athlete alerts
- Certified Partner badge
- NIL financial literacy module