🏪 Local Business NIL Marketplace

Hire a Local Athlete.
Drive Real Customers.

Find, hire, pay, and measure an athlete NIL campaign in under 15 minutes — no guesswork, with or without an agent.

0% athlete fee· 5-20% platform fee (on brands)· Pay-on-completion protected
Average time from sign-up to live campaign: 11 minutes
How It Works

Launch in 4 steps

Step 01

Create Your Business Profile

Takes 2 minutes. Enter your business name, category, and what you sell.

Step 02

AI Matches You with Athletes

Our AI finds local athletes that fit your brand, budget, and goals instantly.

Step 03

Hire & Pay in One Click

Send a deal, athlete accepts, pay only when work is done. No lawyers. No back-and-forth.

Step 04

Measure Real Results

Track clicks, foot traffic, and revenue from your athlete campaign in real time.

Why local businesses love DirectNIL

Under 15 Minutes

From sign-up to live campaign — faster than posting a Facebook ad.

Any Budget

Start with $100 sponsorships. Scale to multi-athlete campaigns as you grow.

Local by Default

We surface athletes from your city, school district, and region first.

Zero Risk

Charge-on-completion means you only pay when the content is delivered.

ROI Dashboard

Coupon codes, tracking links, and conversion data built into every deal.

Real Community Reach

Local athletes have hyper-engaged audiences in your exact market.

Discover Athletes

Connect with Athletes

Browse verified athletes by sport, school, follower count, and engagement rate. Find the perfect fit for your brand.

NIL Hub

Check Out Live Listings

Check out live listings from athletes on the NIL Hub — browse service offerings, view profiles, and message directly.

Pricing

Simple, transparent fees

Athletes always keep 100% of their deal price. Buyers pay a platform fee on top.

Pay-Per-Deal

Only pay when a deal closes. No monthly subscription needed.

5-20%platform fee
  • AI athlete matching
  • Charge-on-completion protection
  • Basic ROI tracking
  • Standardized contracts
Best for Local

Local Pro

For local businesses running ongoing athlete campaigns.

$49/ mo
  • Everything in Pay-Per-Deal
  • Reduced to 5% platform fee (save 75%)
  • Advanced ROI dashboard
  • Priority athlete matching
  • Bulk campaign tools

+ Optional 5% instant payout fee for athletes who want same-day payment

Ready to run your first athlete campaign?

Join hundreds of local businesses driving real results with authentic athlete partnerships.