Dunseth & Filler
Founded By
Legal + Digital
Specialty
D1 / Mid-Major
Athlete Level
Nationwide
Availability
About Finish Line Sports Group
Finish Line Sports Group was built by two Grand Canyon University (GCU) student-athletes — Tucker Dunseth and Jaxson Filler — who saw a gap in the NIL market and decided to close it. Together, they bring legal intelligence, digital strategy, and a first-hand understanding of what it means to compete at a high level.
The agency focuses on college athletes at mid-major and smaller programs — the ones with real audiences and real stories who are being overlooked by larger agencies. Their philosophy is boutique attention with real results: they are selective, hands-on, and focused on making every partnership count.
What sets Finish Line apart is that legal and digital expertise live under one roof. Pre-law contract review meets AI-powered marketing strategy — every deal is read before it is signed, and a digital presence is built that makes brands want to sign in the first place.
They build athletes into brand-ready professionals with SEO-optimized content strategies, media kits, and targeted pitches that turn followers into deal flow. From first contact to signed agreement, they are in the room with preparation, legal clarity, and purpose.
What They Do
Media Kits & Brand Pitch Decks
Professional, brand-ready media kits that tell the athlete's story, plus custom pitch decks built for specific partnership conversations — targeted presentations that open doors.
NIL Strategy & Content Planning
A clear roadmap for which brands to target and which deals make sense, paired with a consistent content strategy that grows an athlete's audience and brand appeal.
Negotiation & Contract Support
Pre-law contract expertise applied to every deal — contracts read, understood, and clearly explained so athletes know exactly what they are signing before the ink dries.
Resume & Professional Portfolio
A professional portfolio built to serve athletes long after their playing days are over, positioning them for life beyond sports.
Key Highlights
- Co-founded by Tucker Dunseth (Sports Law & NIL Strategy) and Jaxson Filler (Digital Strategy & Brand Growth)
- Founded by student-athletes at Grand Canyon University (GCU)
- Pre-law contract review combined with AI-powered digital marketing
- Boutique, selective approach — not a roster of 200 athletes
- Focuses on mid-major and smaller D1 programs often overlooked by larger agencies
- Featured athlete: Logan Nissley — D1 Women's Basketball, University of Nebraska
- Available in-person at GCU (Arizona) during the school year, Pacific Northwest in summers
- Available nationwide remotely, year-round for athletes and brands
Visit Finish Line Sports Group
Learn more about their services and get started directly on their website.
Visit WebsiteWebsite
finishlineagency.com
Category
NIL Agency & Athlete Representation
Other Premier Partners
Disclaimer: Finish Line Sports Group is an independent organization. This profile is provided for informational purposes only and is based on publicly available data from finishlineagency.com. DirectNIL is not affiliated with, endorsed by, or responsible for the products, services, or content of Finish Line Sports Group. All trademarks and logos are property of their respective owners. Users should conduct their own due diligence before engaging with this organization.